About LineOut
A production company from Gqeberha that started with sound and lighting for live music, and grew into planning and running the whole event.
Our story
Ronnie van Jaarsveld started LineOut in Port Elizabeth in 2010, supplying sound and lighting for live music and corporate events. The company grew the way its clients' events did: a mobile stage of our own in 2014, VIP hospitality for Standard Bank at Ironman from 2015, brand activations from 2019 and a streaming studio in 2020.
Today we work in three disciplines, brand experience, technical production and integrated systems, from our base in Newton Park, with a technical team in Gauteng. We are joint partner in Centrestage@Baywest and its technical supplier, and the music store Tempo Musik is a LineOut division.
Some of our clients have been with us for more than a decade, and for 15 years we have been part of the technical team at the National Arts Festival in Makhanda every winter.
LineOut started in technical AV, but we have grown alongside our clients' needs. Today we don't just supply gear for events; we own the entire execution, from technical production and advisory to the final brand experience. My role is to align our people and systems so that your event's outcome is never left to chance.
Leadership
Founder and director
Ronnie started LineOut in 2010 and brings more than 20 years of hands-on experience in technical AV. He leads sound and technical support across more than 40 venues at the National Arts Festival every year, and he still plays bass.
Executive director, head of brand experience
Ros runs events, operations and the brand experience team. She brings more than 28 years of experience in marketing, communication and event management, and holds a Master's in Applied Media from Nelson Mandela University.
The team
A small, experienced team, joined by trusted freelancers and suppliers when a job calls for it.
What we stand for
The right system for the room, set up carefully and tested before doors open. Small details are what the audience notices when they go wrong.
An experienced technician on every job, a clear run sheet and one point of contact, so there are no surprises on the day.
We don't just prepare, we execute. We don't just promise, we deliver. Everything works, every time.
Timeline
Ronnie van Jaarsveld founds LineOut in Port Elizabeth as a technical equipment provider for live music and corporate events.
Our self-built hydraulic mobile stage on a single-axle truck is on the road, at festivals, charity runs and rallies.
We become a Dynacord dealer for the Cape region and start five years of Standard Bank Ironman hospitality.
Two of the festivals we work on, the National Arts Festival and Cape Town Fringe, are named Festival of the Year nominees at the SATMA Awards.
Work starts on a new warehouse and renovated offices at 64 Mangold Street, Newton Park.
LineOut BrandAction starts running activations, promotions and VIP hospitality alongside our technical work.
We run our first audio training course, and when live events stop we open LineOut Studio 2 to stream congresses, AGMs and services.
We open Centrestage@Baywest with Centrestage, as joint partner in the venue and its technical supplier.
Tempo Musik, a music store founded in 1981, becomes a division of LineOut, and we mark 15 years with the National Arts Festival.
Brand experience, technical production and integrated systems, under the LINEOUT name.
The LineOut family
A 500-seat venue at Baywest Mall that we opened with Centrestage in 2024. LineOut is joint partner in the venue and its technical supplier.
Since 1981
The music store at The Yard in Walmer, founded in 1981. It became a division of LineOut in 2025, and still sells everything from straps to stadium systems.
Our base
Our offices and warehouse are in Newton Park, a few minutes from the centre of Gqeberha. Call ahead if you would like to come in and talk through your event.
Tell us what you have in mind. We will ask the right questions, visit the venue if it helps, and come back with a clear plan and quote.